Ginny Olson

Ginny Bowen Olson (Col ’98), president and founder of Brand Elements Coaching, has published her first book, Strategic Marketing for Nonprofits. Based on her role as adjunct professor of marketing for nonprofits in the Master of Public Affairs department at UNC-Greensboro for over a decade and from working with organizations in the civil society sector, this actionable guide is filled with tips and tricks to implement marketing strategy and grow brand awareness. It is available for purchase on Amazon in paperback and eBook.