Meagan Jolley

Bill Chapin (Col ’76 CM) of See Rock City, Inc. is thrilled to announce the succession from fourth generation family ownership to fifth generation, as his son Doug Chapin is set to purchase the outstanding shares of the company.

“We have always had a focus on hospitality, as well as on conservation,” said Bill. “In the last 90 years we have protected the geological wonders of Rock City Gardens for everyone’s enjoyment, and for future generations of the next 90 years. Rock City is a unique outdoor attraction that allows visitors to experience what has been created by God and enhanced by man.”

See Rock City, Inc. has seen outstanding growth under Bill’s leadership, including consistent increases in profitability and attendance despite economic downturns, the acquisition of Battles for Chattanooga museum, Grandview, Starbucks, Clumpies Ice Cream Co., RiverView Inn and GOOD DOG, as well as multimillion-dollar renovations alongside the creation of several restaurants and shops inside Rock City Gardens. Bill has received two separate lifetime achievement awards in tourism, one from Southeast Tourism Society in 2019, and another during the Georgia Governor’s Tourism Conference in 2017.

See Rock City, Inc. is a hospitality and entertainment company that features the world-renowned Rock City Gardens high atop Lookout Mountain. Visit www.seerockcity.com for more information.

Photo 1: Bill Chapin at Carter Cliffs; photo credit to the Chattanooga Times Free Press

Photo 2: Bill Chapin, Susan Harris and Doug Chapin at iconic Lover’s Leap; photo credit to the Chattanooga Times Free Press

Photo 3: Doug Chapin and Bill Chapin at the See Seven States Flag Court; photo credit to Rock City