Ed Price

Ed Price (Col ’84), Charlottesville Firehouse Subs restaurant owner and operator, was recently awarded an Axe Award for Mid-Atlantic Franchisee of the Year. This award recognizes high performing franchises throughout Firehouse Subs and honors Price for his strong commitment to his community.

In the Firehouse Subs system of more than 1,210 restaurants, this award recognizes Price as an exemplary business owner that has earned this achievement through an increased focus on Firehouse Subs’ core values, setting high standards, giving back to the community and increasing guest satisfaction.

Price attributes his business success to focusing on guest satisfaction, his involvement within the community and commitment to public safety. One of his favorite parts about being a Firehouse Subs business owner is the portion of every purchase that benefits the Firehouse Subs Public Safety Foundation, which has donated 117 grants worth $1.7 million to help first responders and public safety organizations in Virginia. Most recently, Price’s efforts helped secure a $27,000 grant for the Charlottesville Fire Department, allowing them to purchase much-needed bunker gear and personal protective equipment. Price is also a longtime supporter of the Tom Sox and the Red Cross.